ASICS AW24 MEDIA PREVIEW

The ASICS AW24 Media Preview at Urban Yard, Bangkok was a curated experience that navigated the ASICS distinct worlds of Performance Running, Core Performance Sports, and SportStyle, showcasing flagship innovations including the Gel-Cumulus 25, Gel-Kinsei Max, and Gel-Kayano 30.

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Central to this showcase was purposeful storytelling - an intentional partnership with Thai artist Wishulada to transform upcycled ASICS footwear and apparel into provocative art installations.

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This collaboration, anchored by an ASICS logo crafted entirely from the brand’s lowest-carbon GEL-Lyte III CM 1.95, effectively translated ASICS’ sustainability goals into a tangible, high-impact visual statement for regional media and key partners.