ASICS BANGKOK

We brought ASICS 'The Lab' to life at One Bangkok, an immersive pop-up designed to showcase the intersection of sport and style. We crafted an intentional customer journey bringing them through the Discovery and The Shoe Trial zones, turning passive browsing into active engagement.

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The event debuted with an exclusive media showcase featuring live performances and DJ sets, before opening to the public with a dynamic program of workshops featuring beatboxing, street art, and sensory rituals with PAÑPURI.

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This curated blend of culture, art and performance successfully drove organic UGC, heightened brand buzz and drove customer sign ups.