CELEBRATE RAYA WITH TISSOT POP UP

Tasked with elevating Tissot’s presence during Raya, Axis Group developed an experiential 'Raya House' that turned a modular space into an inviting, high-impact brand activation.

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Our creative strategy—‘Focus Forward, Time to Rejoice’—aligned the campaign’s message with a physical space that blended minimalist Tissot design with traditional festive patterns.

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By embedding thoughtful on-ground activations, we curated a seamless retail journey where every interaction, from bespoke gifting to exclusive Raya packets, served to deepen the emotional connection between Tissot and its clientele."