COACH SMC

"Level Up" was what we did with Coach, delivering their Sales Manager Conference, a holistic corporate retreat designed to foster alignment and accelerate brand momentum.

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Axis curated a seamless flow between high-level plenary sessions and culturally resonant team activities. The program was meticulously architected to provide a balance of learning, celebration, and connection, ensuring that regional teams felt both professionally inspired and personally valued.

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Through expert management of large-scale logistics we delivered an environment where business objectives and community building were perfectly aligned. From an immersive welcome party at Universal Studios Singapore to collaborative breakout sessions at the Resorts World Convention Centre and a climactic awards gala, we ensured every touchpoint reinforced Coach’s brand vision.

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Coach SMC was more than a standard corporate gathering, it was powerful catalyst for internal engagement and team unity.