COACH TABBY POP UP

To celebrate the Tabby bag as the definitive Gen Z fashion staple, we conceptualized the ‘Coach Tabby Shop’ pop-up at ION Orchard as an immersive studio for self-expression. Visitors were able to co-create their bags with live artistry from Tiffany Lovage and Aeropalmics.

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From onsite monogramming and playful, interchangeable charms to branded popsicles and collectible stickers, every touchpoint was curated to radiate youthful energy.

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Coach successfully solidified the Tabby’s cultural status while forging a dynamic connection with the next generation of fashion consumers.