H MOSER & CIE x PIERRE GASLY

To celebrate the partnership between H. Moser & Cie and Formula 1 driver Pierre Gasly, we curated an exclusive launch event for 150 guests at the Grand Hyatt Singapore.

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Pierre Gasly's personal story was weaved into the consumer journey, where guests navigated discovery zones reflecting Gasly's personality, racing achievements and his collaboration with the maison. This personal story telling approach deepend the emotional connection between the guest and H. Moser & Cie.

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The guest experience was further enhanced with a customisation station, where guests crafted personalised keyrings and luggage tags through hot stamping and engraving.