KATE SPADE STORE LEADERS CONFERENCE

Tasked with facilitating the Kate Spade Store Leaders Conference, Axis Group managed the full lifecycle of a multi-day conference for 94 store leaders in Hanoi.

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Our approach was to create a seamless flow between high-stakes business alignment and team-building, ensuring that every session, from breakout training to keynote presentations, was complemented by meaningful downtime. By weaving in curated experiences like traditional rice dough figurine workshops and high-profile gala dinners, we grounded the conference in the vibrant culture of Hanoi.

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The result was a balanced, professional, and memorable summit that reinforced brand values and fostered internal collaboration