LONGCHAMP — LUNAR NEW YEAR

To celebrate the Year of the Horse, we executed an immersive experiential strategy across Longchamp’s flagships at ION Orchard, Paragon, and Marina Bay Sands.

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The campaign was anchored by a bespoke, mechanical horse installation—a playful focal point designed to drive foot traffic and social engagement.

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By integrating gamified touchpoints, interactive photography, and premium hospitality, we created a cohesive, high-energy omnichannel experience that deepened customer connection during the festive season.

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