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The Mercedes-Benz Padel Social: Valentine’s Edition was a curated lifestyle experience designed to foster connection through wellness and sport. We delivered an immersive experiential marketing campaign that bridged luxury automotive performance with active lifestyle values.
Hosted at Pop Padel, the event featured a 16-team Mixed Round Robin tournament bringing Mercedes-Benz customers and KOLs in a dynamic, social setting.
We elevated the experience through a multi-sensory ecosystem of premium partners like ASICS, JBL and artisanal refreshments by Two Men Bagel House alongside on-site test drives of five Mercedes-Benz models, creating a seamless blend of sport, community, and premium brand engagement.
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