PANERAI x RAZER POP UP

Tasked with delivering a high-stakes partnership between Panerai and Razer, Axis Group designed the ‘Make Time for Our Ocean’ activation as a multi-touchpoint brand ecosystem. We managed the month-long activation at ION Orchard that introduced, showcased, and celebrated the Luminor Quaranta Razer Special Edition.

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Through a narrative-driven engagement, we gamified the complex topic of ocean conservation, by integrating a bespoke ‘Plastic Hunt’ into the consumer journey, making it accessible and resonant.

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This project demonstrated our ability to leverage creative interactivity to drive brand awareness, leaving a lasting impact on both the luxury consumer and the gaming community.