PUMA CAR CLUB SEA LAUNCH x CHOO SUNG HOON (SEXYAMA)

The PUMA SEA Car Club Event was a flagship  high-octane convergence of regional car culture and lifestyle performance.

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An activation designed to solidify the brand’s standing within the regional motorsport community, we transformed the venue into an immersive motorsport paddock, inviting a select circle of regional car communities such as the Driverz Club Malaysia and Horizon Drivers Club Singapore, influencers, and media to experience the 'Forever Faster' ethos in its most visceral form.

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By orchestrating a blend of live performances, elite racing simulators, and curated vehicle displays—anchored by a special appearance from celebrity mix martial artist Choo Sung-hoon—we elevated a product finale into a powerful community statement.