SHISEIDO 150TH ANNIVERSARY POP UP

Over a century of beauty innovation came to life with Shiseido’s 150th Anniversary Beauty Museum at Paragon Orchard.

‍

The experience invited visitors to journey through the brand’s past, present, and future via curated zones, including a Heritage Zone showcasing iconic products such as Eudermine, and a Future Zone highlighting skincare innovation.

‍

Interactive touchpoints such as the Life and Beauty photobooth encouraged engagement, while exclusive retail offerings including limited-edition products and complimentary beauty kits.