SKECHERS x CHA EUN WOO CENTRAL WORLD GRAND OPENING

We orchestrated the Skechers flagship launch at CentralWorld as a defining cultural moment, leveraging the dual star power of regional ambassadors Cha Eun-woo and Apo Nattawin.

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Beyond a traditional store opening, we curated an immersive retail destination that united fashion, performance, and fan-centric programming. By integrating purchase-led access with high-energy runway showcases and exclusive meet-and-greet opportunities, we transformed high-intent fan interest into measurable retail growth.

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From the buzz of the live appearances to the technical precision of our dedicated treadmill testing zones, every element of the launch was designed to solidify Skechers Central World as a must go to destination in the heart of Bangkok.