SMART EV LAUNCH

To mark the Singapore debut of the first smart electric vehicle, we curated a multi-sensory roadshow at VivoCity that redefined the automotive launch experience. We architected a dynamic 'smart ecosystem' built around three lifestyle pillars: Smart Active, Smart Beats, and Smart Style.

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By partnering with cultural heavyweights like Beats by Dre and PUMA Golf, we created high-engagement zones—from immersive silent discos to active mini-golf ranges—that allowed visitors to experience the vehicle's versatility in everyday settings.

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We anchored the campaign with the launch of the 'smart Inspiring Creators'—a collective of local visionaries including Sheila Sim and Paul Foster—who bridged the gap between smart’s innovative design and the modern Singaporean lifestyle.